“Relaxation that touches.” – Floating Massage Murg
#redesign #cicd #webdesign #prototyping #print
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Floating Massage Murg is a one-woman health and wellness company located just at the doorstep of the Swiss alps. It stands for rest, recovery, relaxation, emotion, movement, regeneration and inspiration.
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Talking Five from Dharma Type is a hand-drawn sans serif font family with a friendly and soft impression.
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Our intention is a more harmonious word/picture mark. With a slightly wider ending of the lines and an organic, curved shape instead of a linear one, we achieve the same character as the logo font type.
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The Google Font ‘Raleway’ complements the already character-filled, dynamic logo font and gives the whole appearance a calming note that underscores the values of Floating Massage Murg. Furthermore, the Raleway comes in several styles, which allows us to set accents in the text.
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For the re-launch of the website, we wanted to take the opportunity to break down the heavy text, informative desktop-only website into a smoothly flowing cross-device interface design.
The focus lies on the user’s experience. A user assessment has shown that pricing and booking is mainly what visitors make return to the website. An overview of the services and pricing is accessible as a standalone point. Clear call-to-action areas are rounding up the full potential of the website.
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Floating helps to shut down all five senses. We want to explain how, by giving the user a quick overview through custom icons which fit within the curved, dynamic look and feel.
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An interactive mouse-over-n-touch effect invites the user to understand what's happening during a floating session.
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Experience the brand here:
floating-massage-murg.ch
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